ART OF ITALICUS COCKTAIL COMPETITION
OFFICIAL RULES

CHALLENGE:

There are three stages of the Art of Italicus Cocktail Competition.

1. Bartenders from the U.S. (all the states) will create original Italicus cocktails, and the one bartender who creates a cocktail with the same level of artistry will be named Bar Artist of the Year and taken on a tour of Europe, where they will work guest shifts.
2. Cocktail entries submitted by bartenders will be considered, and from these, 12 short-listed bartenders will be selected by the local expert panel to attend the two semifinals: six for the West Coast (which will take place in San Francisco) and six for the East Coast (which will take place in Miami).
3. From each semifinal, two semifinalists and one wild card will be selected.
4. In the final in NYC will compete four finalists (two from the East Coast semifinal and two from West Coast semifinal) and two wild cards competitors (who will be chosen according to different factors: e.g. exceptional social network activation, high-volume performance, creativity, attention to sustainability, et al.)

PRIZING:

• The winner will be named Bar Artist of the Year and taken on a three-city tour of Europe, where they will work guest shifts at one of the top bars in each city.
• Airfare and accommodations included.
  
  

TIMELINE:

• April 15, 2018, 12:00:01 a.m. PST— July 31, 2018, 11:59:59 p.m. PST: Open for online recipe submissions

• July 2018: Judging

• August/September 2018: Semifinals

• October (w/c Oct. 22): Finale in New York City
  
  

GENERAL RULES:

• All entrants must be working bartenders.
• Competitors must be at least 21 years of age.
• Competitors must be legal residents of the U.S.

SELECTION PROCESS:

Phase 1—Online Entries:

For the purposes of determining the semifinalists, entries will be assigned to the closest applicable market, as determined by the Sponsor. All complete entries submitted to artofitalicus.liquor.com within the entry time frame will be judged against the below criteria based on the perceived qualities of the written recipes and essay entry.

Judges will not take into consideration current employer, time spent bartending or any other personal information in the selection of regional finalists.

Criteria:

Each competitor must enter one cocktail recipe:

• The cocktail should have a creative name.
• The cocktail needs to be inspired by any form of art, following the “aperitivo style”; with a maximum of five ingredients, one of which needs to be Italicus.

“Aperitivo style” is a pre-dinner cocktail that stimulates the appetite and is sessionable, fresh and an Italian experience perfect to be shared in good company. This style was born in Italy and is now spreading all around the world.

• The cocktail recipe must include Italicus Aperitivo as the primary ingredient, using a minimum of 1 oz.
• Recipes must be original. An original recipe is the product of one's own mind and not a copy or imitation
• Ingredients must be expressed in fluid ounces (.5 oz., 1 oz., 2 oz., etc.), with dashes and drops being the smallest quantities.
• The recipe should be expressed with measurements, as well as garnish, glassware and overall presentation, to fulfill the brief of aperitivo cocktail, inspired by any form of art. Participants are welcome to suggest a food pairing with their submitted cocktail recipe.
• Preparation and mixing instructions must be included with your recipe.
• An image of your cocktail must be included with your recipe.
• A background story/your inspiration must be included in your entry.
• Limit one full entry per person/email address.
• A blind judging panel will review and score the entries. Initial scores will be based on the judge's' interpretation of the recipe cocktail, creativity and background story.

Scoring (100 points):

• Cocktail name (10 points)
• Appearance and presentation (10 points)
• Taste and balance (40 points)
• Written background story/inspiration (20 points)
• Creativity (10 points)
• Product knowledge (10 points)

Phase 2—Semifinal

For the purposes of selecting winners, local panels, as determined by the Sponsor, will judge semifinals.

West Coast and East Coast competitions will be held in August/September 2018 in San Francisco and Miami.

Bartenders who reside outside of the participating regions and are chosen to participate are responsible for their travel expenses to the regional events (if applicable).

Bartenders will be chosen based on their recipe submissions by a blind panel. Qualifying bartenders will be invited to compete at one of the two semifinals. At each regional competition:

• Bartenders will compete by crafting their cocktail for consumers and a panel of judges.
• Judges will select a two finalists and one wild card from each semifinal competition to compete at the finale in New York City.

Phase 3—Finale

The six winning bartenders (four from the semifinals and two wild cards) will compete in the finale in New York City.

GUIDELINES AND REQUIREMENTS:

• Recipes must be original. An original recipe is the product of one's own mind and not a copy or imitation.

Any entries attempted through the use of agencies or robotic, repetitive, automatic, programmed or similar methods will be void. Any attempt by a person to use multiple email accounts or identities to gain more entries than permitted by these Official Rules shall result in disqualification at the sole discretion of Sponsor. In the event of a dispute regarding the identity of the person submitting an entry, the entry will be deemed to be submitted by the "authorized account holder" associated with the email address at the time of entry, which must comply with these Official Rules. The authorized account holder is defined as the natural person who is assigned an email address by the service provider or other organization that is responsible for assigning email addresses. Potential winners may be required to provide evidence (to Sponsor's satisfaction) that they are the authorized account holder of the email address associated with a winning entry. In the event a dispute regarding the identity of the person who actually submitted an entry cannot be resolved to Sponsor's satisfaction, the affected entry will be deemed ineligible. Entries and other submitted material become the property of Sponsor and will not be acknowledged or returned. Refer to additional rules below for more details regarding the requirements for your entry.

ADDITIONAL REQUIREMENTS FOR ENTRY:

Entries must be in English. Entries must not allude to the overconsumption or irresponsible consumption of beverage alcohol. Entries that do not include all required information and do not adhere to the foregoing and following requirements will be considered void and will not be considered in the judging of this contest. Entries that are deemed by Sponsor in its sole discretion to be illegal, obscene, profane or not in keeping with Sponsor's image will be disqualified.

ENTRY REQUIREMENTS:

By submitting an entry, you warrant that:

• You are the creator of the entry.
• The entry is wholly original.
• The entry does not infringe the intellectual property, privacy or publicity rights or any other legal or moral rights of any third party, including any current or former employer, and does not defame any person or identify any person by name or other identifying information.
• The entry has not previously been entered in any other contest.
• The entry has not been previously published in any medium.
• The entry does not violate any law or regulation.
• The Sponsor's determination as to whether any entry potentially violates the rights of any third party is final.

INTELLECTUAL PROPERTY RIGHTS:

• By entering this program, you are giving Italicus, Liquor.com and its affiliates explicit rights to use your photo, an image of your drink, drink recipe name and your drink recipe for publicity purposes, including but not limited to press, social media, digital activation and promotional activation.
• Each contestant grants to the Sponsor a worldwide, royalty-free, perpetual and unlimited nonexclusive license to edit, adapt, copyright, publish, use, reproduce or distribute the recipe in any form or manner or media, whether now known or hereafter devised, including, without limitation, on the internet, for any purpose in connection with this competition without further notice or compensation to any contestant.
• Each contestant consents to the publication and/or use of the contestant’s name, city/province of residence, photograph, image and/or likeness in any form or manner or media, whether now known or hereafter devised, including, without limitation, on the internet, for any purpose in connection with this competition without further notice or compensation to any contestant.
• Each contestant represents and warrants that the recipe submitted by the contestant is the original work of the contestant exclusively, and the contestant waives any and all moral rights that he/she may have in the recipe with respect to the uses contemplated herein.
• Each contestant represents and warrants that each recipe submitted by the contestant will not infringe any rights (including without limitation copyright, trademark, privacy, personality or other property, civil rights or intellectual property rights) of any person.
• Each contestant agrees, before being named as a finalist, to sign any and all documents required by the Sponsor confirming the foregoing.

ELIGIBILITY:

Employees of Italicus, Liquor.com, their affiliates and liquor wholesale licensees, as well as advertising/promotion agencies and their immediate family members and household members of each and retail license holders, are not eligible. This promotion is void wherever prohibited, taxed or restricted by law. In the event that the contest is challenged by any legal or regulatory authority, the Sponsor or Administrator reserves the right to discontinue or modify the contest or disqualify participants residing in the affected geographic areas. In such event, the Sponsor and Administrator shall have no liability to any entrants who are disqualified due to such an action. You must be a resident of the United States; and at least 21 years of age to be eligible.

By accepting a prize, any winner: (a) releases Italicus/Liquor.com and their affiliated companies and licensed alcohol wholesalers and retailers from any/all liability claims, action or proceedings arising out of or for injuries or damages sustained while involved in any promotion activity or connection with the use of the prizes; as well as (b) consents to the use by Italicus/Liquor.com for promotional purposes in connection with this promotion of his or her name and/or likeness and/or voice without further compensation where permitted.

The Sponsor and participating promotional companies are not in any way liable for damage, loss or injury resulting from computer malfunctions, misdirected or incomplete entries or acceptance and use of the prize. Italicus/Liquor.com reserves the right in its sole discretion to cancel or suspend this contest should virus, bugs or other causes beyond the control of sponsor corrupt the administration, security or proper play of the contest. The Sponsor reserves the right at its sole discretion to disqualify any individual who tampers with the entry process and to cancel, terminate or suspend the contest. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communication line failure, theft, destruction or unauthorized access to, or alteration of, entries. CAUTION: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the game is a violation of criminal and civil laws, and should such an attempt be made, the Sponsor reserves the right to seek damages from any such attempt.

Entrants will be automatically opted-in to receive messages from Liquor.com. (Entrants may unsubscribe from the list at any time.)

I acknowledge that I have read and understand the rules and regulations pertaining to the Art of Italicus Cocktail Competition.

Please note, by registering you agree to receive further communication from Liquor.com and Italicus. Your e-mail address will never be shared and you can unsubscribe at any time.

Liquor.com Holdings, Inc. (“Liquor.com”) takes very seriously the private nature of your personal information. It is the goal of Liquor.com to bring you information that is relevant and targeted to your individual needs and, at the same time, protect your privacy. This Privacy Policy describes how we treat the information we collect when you visit our Web site and/or register for our email publication. Please read this notice carefully.

PERSONAL INFORMATION

In order to distribute our email publication, we need your e-mail address. So that we may provide you with additional services as well as more interesting and relevant content, we may request additional information, including your name, zip code and telephone number.Liquor.com does not collect any other personal information that you do not expressly provide. LIQUOR.COM WILL NOT DISCLOSE YOUR PERSONAL INFORMATION TO ANY THIRD PARTY WITHOUT YOUR CONSENT, EXCEPT TO A THIRD PARTY AS REQUIRED TO HELP US DISTRIBUTE OUR EMAIL PUBLICATION.

NON-PERSONAL INFORMATION

We may also request non-personally identifiable information, for example, annual income, buying preferences, and age. This information, also known as demographic and profile data, is optional. We may use this data to improve our site and/or personalize your experience at our site, in order to bring you more targeted and relevant content and to display such content according to your preferences. We may share this information with others, such as advertisers interested on advertising on the Liquor.com site but never on an individual level. This information will only be shared in an aggregate, anonymous form, which means that the information will not contain any personally identifiable information about you or any other person. However, we reserve the right to use aggregated, anonymous data about our users as a group for any business purpose, such as analyzing usage trends and seeking compatible advertisers and partners.

USAGE INFORMATION

In addition to collecting personal and non-personal information, Liquor.com may also collect non-personal, aggregated information about subscribers’ use of our emails and our site. This information is not personally identifiable and will only be used to find out how subscribers use our service and site. For example, this information will tell us how much time users spend on our site, from which other sites subscribers came, and to what other sites subscribers go. The collection of this information allows us to, among other things, prepare for traffic load demands and to efficiently distribute our email publication.

REVIEW AND ACCESS

You will have the ability to access the information that we have collected about you. You will have an opportunity to correct, update or modify this information.

CHOICE/OPT-OUT

If we ever send you information by e-mail concerning new products or services that you did not expressly request, we will provide you with an e-mail address by which you may request no future notices.

THIRD PARTY ADVERTISING

Some of the ads appearing on this Web site are delivered to you by our web advertising partners. Information about your visit to their site, such as number of times you have viewed an ad (but not your name, address or other personal information), is used to serve ads to you.

TRACKING & THIRD PARTY COOKIES

You may have read about “cookies” or bits of information that are placed by a Website in a storage place on your own computer. As with most other Web sites, the Liquor.com does use cookies but only to allow us to quickly check your status as a subscriber and facilitate access to your preferences. Some of our advertisers may serve you cookies as well. Unfortunately, we do not have control over cookies placed by advertisers. If you don’t want cookies, your Web browser likely includes an option that allows you to not accept them.

IP ADDRESS

Your Internet Protocol (“IP”) address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. We may, from time to time, use your IP address to help diagnose problems with our server, gather broad demographic information and administer our Website.

Parental Discretion

Liquor.com is not intended for use by children, especially those under age 13. No one under age 13 is allowed to use the site, provide any personal information or receive our email distributions. Minors between the ages of 13 and 17 must get the permission of their parent(s)or legal guardian(s) before viewing the website. No one under the age of 21 is allowed to receive our emails.

LINKS TO OTHER SITES

As part of the service, Liquor.com may create links allowing you to access third party sites. Liquor.com is not responsible for the content that appears on those sites and does not endorse these sites. Please consult those sites’ individual privacy policies in order to determine how they treat user information.

SECURITY

All information described above is stored on restricted database servers.

MODIFICATION TO THIS POLICY

Liquor.com reserves the right to change this policy from time to time, however, all changes will be posted to this Privacy Policy at the time such changes are made. The date of the most recent revisions will appear on this page so please check back.

Please note that continued access of Liquor.com will constitute your acceptance of any changes or revisions to the Privacy Policy.

Thank you for taking the time and interest to review our policies at Liquor.com. If you have concerns or questions about any aspect of the Liquor.com Privacy Policy, please contact us. We welcome your questions and feedback.

Please send all emails to: info@liquor.com.

Thank you,

Liquor.com

Signature Cocktail Competition
Guidelines

1. This is a spirit on spirit cocktail, with famous brand serving as the base spirit. No muddled fruit, juices and or syrups should be used in making a Signature. Fruits, herbs, essences and spices may be used in infusions however.
2. Modifiers such as fortified wines, bitters, tinctures, infusions and citrus oils are acceptable variables in a Signature cocktail.
3. The ratio of modifier(s) to base spirit (famous brand) should never exceed 50:50. The cocktail should be not exceed 3.5 oz.
4. The Signatures' traditional garnishes are a citrus twist or olives. Cocktail onions are also an acceptable garnish. When thinking of new garnishes, let your imagination run wild.
5. The cocktail can be served up or on the rocks. In addition, it may be stirred or shaken. Glassware and presentation are up to the contestants.

Judging Criteria
Guidelines

1. Relevance to the Signature cocktail (20 points)
2. Presentation and Appearance (20 points)
3. Taste and Balance (30 points)
4. elit Brand Awareness (20 points)
5. Cocktail Name and Inspiration (10 points)